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澳洲航空公司发布全新安全视频,向世界诠释“澳式精神”

2018-02-03智酷网aicha

AUSSIES BEING AUSSIES’ AROUND THE WORLD IN NEW SAFETY VIDEO 


澳洲航空公司(Qantas Airways)于今日正式发布全新安全视频,该视频通过展现澳洲人在澳航全球航线所及的世界各地,将“澳式精神”进行到底,向世界诠释“澳洲人”的真谛。


澳航全新安全视频 - 上海

在上海的母亲河黄浦江畔伴随太极拳法的音乐节奏晨跑、在东京开启“绅士的游戏”——板球运动、乘坐纽约出租车穿梭于城市大街小巷、在约翰内斯堡嚼着澳洲的Tim Tam巧克力饼干、在奥克兰All Blacks橄榄球队的主场全情投入地为“袋鼠队”——澳大利亚国家队助威,这些体现“澳式精神”的画面将与航空飞行安全须知相结合,生动呈现给每一位搭乘澳航航班的旅客。

随着《澳大利亚我的家》(I Still Call Australia Home) 的现代旋律徐徐展开,视频开场画面始于—年轻的女孩在墨尔本机场与家人告别;而视频结尾则定格在位于西澳大利亚州的科特斯洛海滩 (Cottesloe Beach),一位澳航飞行员正享受着美妙的假期时光。

视频中出镜的有多达20余位澳洲人士,他们或居住于世界各地,或在当地旅行;以趣味十足的方式为旅客们讲解飞行中的安全须知,包括救身衣的穿着方式、紧急出口的指示以及在飞行途中不慎将随身物品掉落在座椅之间,务必请求帮助等。

与往年的安全视频不同,澳航今年将取景地从澳洲国内目的地转向了其航线所及的世界各地。

澳洲航空公司国际首席执行官Alison Webster女士表示:“澳洲航空的安全视频旨在以创意的方式将‘澳式精神’诠释给每年搭乘澳航的几百万旅客。众所周知,安全视频的主要目的是为了告知大家在客机飞行途中的安全须知,通过澳航多年经验总结,我们发现视频中如结合优美的目的地景色且以较为幽默的方式传递信息,更能吸引乘客的注意。在最新的安全视频中,一方面展示了澳航在全球国际航线所覆盖的目的地盛景,同时也能让来自世界各地搭乘澳航的旅客快速了解澳洲文化!”

“值得一提的是,参与此次视频拍摄的并非特邀演职人员,全部是由澳洲人士本色出演,更添一份贴近澳洲的真实感受。”

澳航全新的安全视频通过与海外及澳大利亚各州旅游局通力协作,耗时五周精心制作而成。自今年四月起,该安全视频将以11种不同语言在澳航各个国内、国际航班的各种机型中播放使用。


附澳航全新安全视频出镜目的地一览:

澳大利亚:维多利亚州,墨尔本机场

日本:东京,新宿、涩谷

中国:上海,外滩

英国:伦敦,布莱顿Soho

美国:纽约

智利:圣地亚哥,安第斯山脉

新西兰:奥克兰,伊甸公园,皇后镇

南非:约翰内斯堡,克鲁格国家公园

新加坡:滨海湾金沙酒店

澳大利亚:西澳大利亚州,珀斯,科特斯洛海滩


如需获得更多相关信息,或查询、预订机票,敬请浏览澳航中文官网:https://www.qantas.com/cn/zh_CN.html


关于澳洲航空

澳洲航空于1920年在澳洲昆士兰省创立,原名为昆士兰省和北领地航空服务有限公司(Queensland and Northern Territory Aerial Service)。澳洲航空是全国最知名的品牌之一,在澳洲和国际航空业的发展上占有重要地位。

时至今日,澳洲航空集团已成为多样化的环球航空企业,旗下业务包括澳洲航空国内线和国际线、低成本航空公司捷星航空及澳洲航空飞行常客奖励计划Qantas Loyalty等。

澳洲航空集团每星期营运超过7,300班航班,连同代码共享和寰宇一家伙伴的航班在内,每年运载逾5,000万人次前往全球1,000多个目的地。

澳洲航空集团现时拥有近20年来最年轻的机队,旗下近300架航机的平均机龄为七年左右,当中包括广受赞誉的澳洲航空A380客机及捷星航空波音787梦幻客机。

澳洲航空连续四年跻身于AirlineRatings.com评选的“全球最安全航空公司”之列,并在服务、美酒佳肴、科技和创新等范畴亦夺得多个大奖。


Qantas has released its latest inflight safety video featuring everyday Australians sharing the Aussie spirit with locals in some of the airline’s destinations around the world.

Playing cricket on a rooftop in Tokyo, riding in the front seat of a taxi in New York, indulging in a “Tim Tam Slam” in Johannesburg and tone-deaf barracking for the Wallabies in the heart of All Blacks territory in Auckland are some of the ‘Australian-isms abroad’ featured alongside safety instructions for travelling on Qantas aircraft.

The classic Aussie phrase “no worries” also features in a conversation between a couple traversing the Andes in Chile.

Set to a modern take of the anthemicI Still Call Australia Home, the video starts with a frequent Australian rite of passage as a young woman says farewell to her family at Melbourne Airport and ends with an off-duty Qantas pilot at Cottesloe Beach in Western Australia.

In between, about 20 Australians who are living in or visiting the destinations shown, explain lifejackets, emergency exits and why you should always ask for help if your phone slips between the seats.

The approach is an evolution of Qantas’ recent safety videos that focused on Australian destinations.

Qantas International CEO Alison Webster said the airline’s safety video was a creative way to share the spirit of Australia with millions of customers every year.

“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” said Ms Webster.

“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.  

“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself,” she added.  

Qantas worked with international and Australian state tourism organisations to make the film over five weeks.  The new video will begin screening across Qantas domestic and international flights from April with different versions to accommodate eleven languages, as well as the varying aircraft types across the Qantas fleet.


A summary of the featured destinations and scenes is below.

Melbourne Airport, Melbourne VIC

The pilot is Michael Armessen, a Second Officer on the Qantas A380

The family is from Melbourne

Shinjuku and Shibuya, Tokyo – Japan

The woman is a personal stylist in Tokyo

The Bund, Shanghai – China

The woman is an Australian actor in China

Soho, London and Brighton – UK

London – the friends live and work in London

Brighton – the couple is travelling through the UK

New York – USA

The woman is an actor on Broadway

Andes,Santiago – Chile

The woman works as a translator and teaches English and the man works for an education agency

Eden Park,Auckland and Queenstown – New Zealand

Australians visiting New Zealand

Kruger National Park, Johannesburg – South Africa

The couple lives in Johannesburg

Marina Bay Sands, Singapore

Both people work at the Singapore National Stadium

Cottesloe Beach,Perth – WA

Michael Armessen is a Second Officer on the Qantas A380 


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